Max Pinckers

Max Pinckers in conversation with Tony Cearns

Tony Cearns caught up with Max Pinckers ahead of his exhibition as part of LOOK/15 Liverpool International Festival of Photography.

Tony Cearns

In your study of love and marriage in India, “Will They Sing Like Raindrops or Leave Me Thirsty”,  rather than using a traditional documentary way of story telling, you chose a veritable “Bombay Mix” of methods: – documentary sequences, texts, found images from newspapers, discarded images from a wedding photographer’s studio as well as staged scenes influenced by Bollywood movies.

This gives your photographs an allegorical character in which, as in Plato’s “Allegory of the Caves”, I am challenged as a viewer to seek meaning beyond the subjects of your book, further than the senses of my immediate experience. Does this make sense or am I reading too much into your photographs?

The Master Plan - © Max Pinckers, from the series Will They Sing Like Raindrops or Leave Me Thirsty
The Master Plan © Max Pinckers, from the series Will They Sing Like Raindrops or Leave Me Thirsty 2014

Max Pinckers

Yes, that makes sense. Behind every image there is a meaning or intention, which is hinted at in the books sequence and edit. Not only on a narrative or subject oriented level, but also in the aesthetics used within the image that often references the formalism of Western classical painting or other photographs and photographers.

Tony Cearns

Accepting that there is no such thing as “objectivity” in documentary photography, what is it that you are trying to achieve through this hybrid approach?

Max Pinckers

I think documentary photography is slowly distancing itself from its journalistic counterpart by expanding its boundaries and implementing a more subjective and personal approach.

Theres an important difference to note between journalistic photography, which is produced quickly and for news purposes and therefore attempts to portray the truth or reality as straightforward as possible; and documentary photography, which is a long term and subjective approach towards a particular subject matter with the intention of telling a deeper and broader story about not only the subject matter, but to call into question the position of the photographer and the paradoxes of the medium itself.

The strategy I have chosen to work with up to now is based on the implementation of fiction, staged scenes, found footage, narratives based on stories that are visualised or re-enacted, poetics and didactic sequencing. The more complex a story becomes and the more freely it is told, the closer it will get to showing the real truth or reality. Fiction often teaches us more about reality than reality itself. This is only because photography inherently cannot represent reality in such a direct and straightforward manner as initially perceived many years ago. It has set itself as a manipulative and subjective medium which pivots on its indexical relationship with reality, making it an extremely interesting and almost philosophical storytelling medium.

From Lotus 2011 © Max Pinckers

Songkran – © Max Pinckers & Quinten De Bruyn, from the series Lotus, 2011

Tony Cearns

In 2013 you self-published a crowd-funded photobook exploring Bollywood’s relationship to the cultural psyche of India, “The Fourth Wall”,  which was shortlisted for the Paris Photo–Aperture Foundation First PhotoBook Award, and won The City of Levallois Photography Award, as well as being nominated for Best Photo Book of the Year at the 6th International Fotobookfestival in Kassel by Martin Parr.

I understand that the book is of newsprint paper. Tell us how you went about deciding on the look and feel of the dummy and the final photobook.

Max Pinkers

The Fourth Wall was designed by Christof Nüssli, who was studying at Werkplaats Typografie in Arnhem, The Netherlands at the time. We worked together on the initial concept of the book, the different possibilities of text placement and image structure. Nüssli suggested to print the entire book on newspaper paper, to which I was reluctant at first because of the enormous loss in printing quality of the photographs, but later agreed to go ahead with it because of its radical and strong conceptual approach. Not only does the newspaper work as a reference to the source of the text in the book (quotes from various Indian newspapers), but also gives the images a factual character because of the paper its printed on. All the images in the book seem to flow into each other better through the dimmed color palette. The dummy was very different to the final book because it was not possible to print on newspaper for small quantities, and was therefore more than twice as thick.

External Reverse Angle – by Chandrakant from Hambir Arts Photo Studio, from the series The Fourth Wall, 2012

Tony Cearns

What is your advice, borne from your experience, for anyone wanting to set up a crowd-funding photographic project?

Max Pinckers

Be honest and give enough background information about yourself and your work. Dont underestimate your publics trust. Most importantly, make sure the project you propose is introduced well and go into details. Dont aim too high with your goal budget, and make sure the deadline is realistic. Be transparent about what exactly the funds will be used for and why. When thinking about rewards, remember to be generous!

Tony Cearns

I am very taken with your portraits in “Transitions” . They are emotionally expressive, almost painting-like.

Transitions #6, Girl with Golden Curls – © Max Pinckers, from the series Transitions, 2010

In the accompanying text to this work, you say that you tried to “ ‘catch’ people as they are dissociated from the encompassing world”, so that they can be depicted in an “honest” way, unaware of the photographer.yet, in a strange way, I feel that these people knew they were being photographed, but that they acted like they were not. Am I correct? Could you tell us a little about how you approached these portraits?

Max Pinckers

The people portrayed in the Transitions series are not aware that they are being photographed, that was the intention behind the work – to attempt to capture peoples expressions as they are deeply submerged in thought, or an absorptive mode. I placed a flash high up in a tree by a busy bicycle path, and hid behind another tree a little further with a long lens, waiting for cyclers to glide past. They never spotted me as they approached, although I did get some inquisitive reactions after a strong flash burst in their faces. Later, when the series had been exhibited and published, some people recognised themselves in the portraits and approached me with positive reactions.

Transitions #3, Woman in Vinyl – © Max Pinckers, from the series Transitions, 2010

Tony Cearns

Max, whose work do you currently admire and why? Aside from the influences in your formative years, which photographers most influence you now? What is it about their work that you find so powerful?

Max Pinckers

There arent so many photographers whos work I find really strong and much prefer artists like Francis Alÿs or Renzo Martens who use photography in their work as a tool, but arent tied down by one particular medium. Although within the photography landscape, I think Adam Broomberg & Oliver Chanarin make some of the most interesting work right now. They are always critical about the characteristics of the medium itself and have a very conceptual approach towards their politically charged subject matters. The simplicity in which the work is executed, together with the subtle sensitivity towards aesthetics makes it work with a photographic foundation that goes beyond the somewhat narrow confines of the medium and into that of conceptual art.

Tony Cearns

You have enjoyed great success at a young age, challenging the boundaries of the documentary field and testing the constraints of the photographic medium. How do you see your approach developing in the future? What’s next for you?

Max Pinckers

I hope to continue my research into the language and storytelling power of the photographic medium, with specific attention to documentary photography. Hopefully my work will continue to develop, and gradually distance itself from a particular subject matter and become entirely focussed around the political function and structure of the medium itself.

Max Pinckers Biography

Max Pinckers (1988) grew up in Asia and then moved to his native country of Belgium where he attained an MFA in photography with greatest honours at the School of Arts (KASK), in Ghent.

Pinckers’s work is largely oriented around long-term subjective documentary projects presented as photobooks and installations such as The Fourth Wall and Will They Sing Like Raindrops or Leave Me Thirsty. With its carefully constructed interplay of reality and artifice, his work channels this hazy nature of photography, and uses it to its advantage.

His work has been exhibited internationally, including Bozar – Centre for Fine Arts, Brussels, Belgium; Fotomuseum (FoMu), Antwerp, Belgium or Flanders Center, Osaka, Japan, amongst others. Recent publications include Time Magazine; The Guardian; De Morgen Magazine, British Journal of Photography. 

Max Pincker’s Publications:

For a list of Max’s publications visit his web-site 

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Tony Cearns is a writer and photographer based in Liverpool. The views contained in this interview are his and not necessarily those of LOOK/15.

Tony’s social media channels are:


All images are courtesy of Max Pinckers. Tony Cearns thanks Max Pinckers for generously giving his time and insights


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